As a small business owner, creating an audience is great (aka social media) however cultivating a community is POWERFUL. I made it a goal to grow my email list in 2023 and looking back it was one of my greatest achievements not because I hit my goal of 600, but because of the connections I have made through my email list. In this blog I am going to give you a few tips that I implemented on how I grew my email list to 600 in less than a year.
Creating Valuable Content
When I think of valuable content I think of service, providing my audience with insights, tips, and free tangible information that is going to make their lives better. I send my audience free meditations, mindfulness tips, inspirational poems & quotes, anything that helps them feel better. Tip one, create content that is valuable to your audience and serve them well.
Opt-In Forms
We have all heard of using Opt-In Forms but what I see missing all the time is the encouragement to subscribe. When creating your form give something that is inviting as well as clear to the subscriber. Consider offering incentives such as freebies, discounts, or exclusive access to connective communities, or affiliate programs.
Using Social Media To Promote
Social media will never not be a thing in the small business world, so use it to your advantage! Social media is a create tool to use to reach a larger audience because you don’t need to follow you to be seen. Share snippets of what subscribers will get if they join. Another incentive I used was hosting giveaways to get my audience to subscribe! Make it worth it for them.
The Power Of Word Of Mouth
Growing your email list doesn’t always have to be through social media or even online! Encourage your subscribers to share with their friends, family, and co-workers to join your email list by giving them rewards in exchange! It could be rewards, exclusive discounts, or early access to products/services.
Why Grow Your Email List?
There are so many benefits in growing your email list and having that community be as reachable as possible! Here is a quick list diving into the benefits:
- Email provides a direct and personal channel to communicate with your audience
- Nurturing your email list with valuable content helps build stronger relationships
- Segment your email list and send targeted, personalized messages to a specific group
- Email marketing is a powerful tool for converting leads into customers.
- Email marketing platforms offer analytics that allow you to track the performance of your campaigns.
My Favorite Email List System
If you look at the list above you will notice I mention things like segments, conversions, and analytics. None of that is possible unless you an email marketing system to helps you check each of those off. I grew my list using FLODESK.
Flodesk makes it easy to design emails people love to get with stunning templates that is user friendly. You can grow your list with landing pages, popups, and embedded forms, make money while you sleep with workflow automations, and run email marketing like a pro with advanced segmentation and robust analytics.
Pro Benefit
One reason why I switched to Flodesk was because it offers a flat rate. You don’t have to pay more because your email list is growing! They don’t believe in penalizing you for successfully growing your business.
I Grew My Email List Using All These Tools
Building my email list was no easy task however the benefits have been undeniable! Not only have I grown my email but I have also made quite a few sales from it as well, thank you FLODESK! If you are wanting to grow your list and make some money I highly recommend using my email plaform. You can also use my link to get 50% off your first year! Click here
Enjoy!
Han
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